Sunday, 22 January 2017

Case study part 3: Analysing the Contents Page of a Magazine



The contents page includes all the features of the magazine by separating them into different categories. For example, the articles are categorized into topics such as: The mood, Elle collective, Beauty. Fashion, Travel, etc. All of the categories are specifically and carefully chosen and appeal to its female target audience.  

The contents page of the 'Elle' magazine is overall, very neat and organised. The categories are separated into columns with the subheading being the topic with the article page number below along with a little brief which hints at the content of the article giving the reader an insight of what the article is about without giving everything away. 

The contents page also includes a few small images making the magazine all the more amusing. The pictures include images of outfits and handbags which follow after the 'Fashion' category whereas, the small images of beautiful locations and a waterfall, go under the 'Travel' column. The images used, capture the readers attention because they're bright, fascinating and vivid. Without the images, the magazine contents page would look plain and dull. Personally, i believe that the images make the magazine seem fum and exciting because the images are the only source of colour within the contents page, seeing as the writing is all in black font and the background is plain white. The category names are all capitalized and in bold black font to make them stand out from the white background. 

The language used in the contents page is colloquial and direct. For instance, it says 'Whether it's oversized or a trench, go on, protect yourself from the cold, cold world' and asks 'Are you sitting comfortably?' The use of direct language such as 'you' makes the audience feel engaged. In addition, the question is direct to the reader, this makes the connection between the writer and  reader; the readers feel as if they are having a friendly conversation which puts them at ease allowing them to feel relaxed and welcome. 


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